Consumer Electronics in the Netherlands (2024)

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Netherlands?
  • Which are the leading brands in Netherlands?
  • How are products distributed in Netherlands?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Download Table of Contents

Consumer Electronics in the Netherlands

Consumer electronics in 2023: The big picture

2023 key trends

Apple Computer Benelux BV retains its leading share in consumer electronics

Retailing developments

What next for consumer electronics?

Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023

Table 2 Sales of Consumer Electronics by Category: Value 2018-2023

Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023

Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023

Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023

Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023

Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028

Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028

Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028

Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in the Netherlands

KEY DATA FINDINGS

A steep decline in sales of computers and peripherals in 2023

Refurbished computers and peripherals continue to grow, elongating product lifecycles

Online sales of computers and peripherals decline as consumers return to physical stores

Retail volume sales of computers and peripherals to register decline

Manufacturers likely to focus on premium computers and peripherals to increase margin growth

Refurbished products expected to grow as consumers likely to become more conscious of sustainability

Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023

Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023

Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023

Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023

Table 16 Sales of Computers by Category: Business Volume 2018-2023

Table 17 Sales of Computers by Category: Business Value MSP 2018-2023

Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023

Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023

Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023

Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023

Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023

Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028

Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028

Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028

Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028

Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028

Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028

Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028

In-Car Entertainment in the Netherlands

KEY DATA FINDINGS

In-car entertainment sees further fall in volume sales as new cars come equipped

No new products in in-car entertainment means value sales also declining rapidly

Fewer brands compete in in-car navigation

In-car entertainment expected to further decline over the forecast period

Transition towards electric and hybrid vehicles likely to hasten the outdatedness of in-car entertainment

Exit of small brands expected in in-car entertainment as market becomes small

Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023

Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023

Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023

Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023

Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023

Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023

Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028

Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028

Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028

Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028

Home Audio and Cinema in the Netherlands

KEY DATA FINDINGS

Home audio and cinema volume sales decline as consumers remain reluctant to spend in 2023

Refurbished home audio and cinema systems growing from a niche

Online volume sales of home audio and cinema systems decline as consumers go back to physical stores

Home audio and cinema systems set to see decline in volume sales over the forecast period

Manufacturers expected to invest in premium home audio and cinema systems

Refurbished home audio and cinema systems likely to be boosted by young consumers

Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023

Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023

Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023

Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023

Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023

Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023

Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028

Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028

Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028

Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028

Home Video in the Netherlands

KEY DATA FINDINGS

Home video volume sales decline again in 2023

The switch to OLED TVs continues into 2023

Refurbished TVs growing from a niche as consumers still fascinated by bigger screens and better images

Home video expected to record volume growth over the forecast period

Trend towards OLED TVs likely to help home video to grow

Refurbished TVs likely to remain small as consumers disregard sustainability

Table 53 Sales of Home Video by Category: Volume 2018-2023

Table 54 Sales of Home Video by Category: Value 2018-2023

Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023

Table 56 Sales of Home Video by Category: % Value Growth 2018-2023

Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Table 58 NBO Company Shares of Home Video: % Volume 2019-2023

Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023

Table 60 Distribution of Home Video by Channel: % Volume 2018-2023

Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028

Table 62 Forecast Sales of Home Video by Category: Value 2023-2028

Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028

Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028

Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028

Headphones in the Netherlands

KEY DATA FINDINGS

Slight volume growth for headphones in 2023

Premium headphones outperform mass headphones in 2023

AirPods consolidates leading position in headphones

High growth period of headphones likely over, with slight decline forecast

Unit prices expected to be under pressure over the forecast period

Manufacturers expected to diversify their premium offerings to attract consumers

Table 66 Sales of Headphones by Category: Volume 2018-2023

Table 67 Sales of Headphones by Category: Value 2018-2023

Table 68 Sales of Headphones by Category: % Volume Growth 2018-2023

Table 69 Sales of Headphones by Category: % Value Growth 2018-2023

Table 70 NBO Company Shares of Headphones: % Volume 2019-2023

Table 71 LBN Brand Shares of Headphones: % Volume 2020-2023

Table 72 Distribution of Headphones by Channel: % Volume 2018-2023

Table 73 Forecast Sales of Headphones by Category: Volume 2023-2028

Table 74 Forecast Sales of Headphones by Category: Value 2023-2028

Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028

Table 76 Forecast Sales of Headphones by Category: % Value Growth 2023-2028

Imaging Devices in the Netherlands

KEY DATA FINDINGS

Imaging devices sees decline in volume sales in 2023

Although value sales are declining, unit prices of imaging devices continue to go up

Refurbished imaging devices performing well as they attract amateur photographers

Imaging devices expected to continue to register decline over the forecast period

Manufacturers expected to focus on semi-professional imaging devices

Refurbished imaging devices might be trendier over the forecast period

Table 77 Sales of Imaging Devices by Category: Volume 2018-2023

Table 78 Sales of Imaging Devices by Category: Value 2018-2023

Table 79 Sales of Imaging Devices by Category: % Volume Growth 2018-2023

Table 80 Sales of Imaging Devices by Category: % Value Growth 2018-2023

Table 81 NBO Company Shares of Imaging Devices: % Volume 2019-2023

Table 82 LBN Brand Shares of Imaging Devices: % Volume 2020-2023

Table 83 Distribution of Imaging Devices by Channel: % Volume 2018-2023

Table 84 Forecast Sales of Imaging Devices by Category: Volume 2023-2028

Table 85 Forecast Sales of Imaging Devices by Category: Value 2023-2028

Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028

Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028

Mobile Phones in the Netherlands

KEY DATA FINDINGS

Mobile phones to see decline in volume sales again in 2023

Price increases limited by lack of innovation in smartphones

Refurbished smartphones becoming popular as consumers are looking to save

Mobile phones to decline in volume sales over the forecast period

Refurbished smartphones and “right to repair” to force manufacturers into producing sustainable products

Market for smartphones likely to be further consolidated over the forecast period

Table 88 Sales of Mobile Phones by Category: Volume 2018-2023

Table 89 Sales of Mobile Phones by Category: Value 2018-2023

Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023

Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023

Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023

Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023

Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023

Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023

Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028

Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028

Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028

Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028

Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

Portable Players in the Netherlands

KEY DATA FINDINGS

Portable players registers a slight increase in volume sales in 2023

Wireless speakers enjoys growth as consumers look for convenience

Online sales decline in 2023 as consumers visit physical stores again

Portable players volume growth will be driven by the expansion of wireless speakers

Display based wireless speakers likely to continue to drive growth

Multi-channel approach is likely to win terrain in consumer electronics

Table 101 Sales of Portable Players by Category: Volume 2018-2023

Table 102 Sales of Portable Players by Category: Value 2018-2023

Table 103 Sales of Portable Players by Category: % Volume Growth 2018-2023

Table 104 Sales of Portable Players by Category: % Value Growth 2018-2023

Table 105 NBO Company Shares of Portable Players: % Volume 2019-2023

Table 106 LBN Brand Shares of Portable Players: % Volume 2020-2023

Table 107 Distribution of Portable Players by Channel: % Volume 2018-2023

Table 108 Forecast Sales of Portable Players by Category: Volume 2023-2028

Table 109 Forecast Sales of Portable Players by Category: Value 2023-2028

Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028

Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

Wearable Electronics in the Netherlands

KEY DATA FINDINGS

Wearable electronics records volume growth driven by the health trend

Value sales grow strongly as unit prices in smart wearables increase fast

Apple Computer Benelux BV closes on Fitbit as sales of Fitbit decline in 2023

Wearable electronics is expected to keep growing over the forecast period

Value sales still expected to grow strongly in wearables because of innovations

Small players will increasingly find it difficult to compete in a consolidated market

Table 112 Sales of Wearable Electronics by Category: Volume 2018-2023

Table 113 Sales of Wearable Electronics by Category: Value 2018-2023

Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023

Table 115 Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Table 116 NBO Company Shares of Wearable Electronics: % Volume 2019-2023

Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023

Table 118 Distribution of Wearable Electronics by Channel: % Volume 2018-2023

Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028

Table 120 Forecast Sales of Wearable Electronics by Category: Value 2023-2028

Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028

Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

See All of Our Definitions

Consumer Electronics in the Netherlands (2024)

FAQs

What is the best electronic store in the Netherlands? ›

In 2023, the top five online stores in the Dutch Electronics market are coolblue.nl, apple.com, mediamarkt.nl, bol.com, and amazon.nl. coolblue.nl leads this market with revenues of US$1,543.6 million in 2023. Followed by apple.com with sales of US$470.4 million and then mediamarkt.nl with sales of US$417.3 million.

Who is Europe's leading consumer electronics retailer? ›

Top 10 Consumer Electronics retailers in Europe

Ceconomy (Media Markt-Saturn) marks the top position. The firm is present in almost every European country to date, and amounted an annual turnover of €20,8 billion (2020).

What is the biggest consumer electronics company? ›

The United States-based Apple Inc is the world's leading consumer electronics company by market cap (as of Mar 31, 2023).

Who is the largest exporter of consumer electronics? ›

  1. Largest Electronics Exporting Country in the World – China. ...
  2. Second Largest Electronics Exporting Country in the World – United States. ...
  3. Third Largest Electronics Exporting Country in the World – Hong Kong. ...
  4. Fourth Largest Electronics Exporting Country in the World – South Korea.
Mar 14, 2024

Which country is most advanced in electronics? ›

Japan, South Korea and the US are some of the most advanced countries in electronics.

What is Netherlands famous for in technology? ›

The cassette, CD, DVD and Blu-Ray are all Dutch inventions

From science in the 17th century we go to science in the 20th century. The Eindhoven based company, Philips, played an important part in technological developments in the 20th century. Before there were iTunes or Spotify there were compact cassettes and cd's.

What city in the Netherlands is associated with the electronics industry? ›

Eindhoven makes electronic and electrical products, and the manufacture of trucks is also important. It is a rail junction and is served by the Eindhoven and Beatrix canals and by an airport.

What is the Netherlands ranked in technology? ›

In the dynamic world of global innovation, the Netherlands ranks 7th in the world on the 2023 Global Innovation Index (GII) for the most innovative world economy. The Netherlands continues to invest in innovation across various sectors, underscoring its status as Europe's 5th most innovative economy.

What is the largest electronics store in Europe? ›

The Saturn store in Hamburg is the biggest Electronicmarket in Europe.

What is the largest electronics company in Europe? ›

ASML Holding

What are the top consumer goods companies in Europe? ›

Top 10 Consumer Packaged Goods Companies in Europe in 2021 by Retail Product Sales
  • The Coca-Cola Co Headquarters. United States of America. ...
  • Heineken NV. Buy Company Profile Headquarters. ...
  • Nestle SA. ...
  • Unilever Plc. ...
  • Carlsberg AS. ...
  • The Procter & Gamble Co. ...
  • Mondelez International Inc. ...
  • Anheuser-Busch InBev NV/SA.

What is the fastest selling consumer electronics device? ›

Kinection's what you need if you wanna be a record breaker: the Guinness Book of Records has hailed Kinect as the Fastest-Selling Consumer Electronics Device ever. Richard Trenholm was CNET's film and TV editor, covering the big screen, small screen and streaming.

What is the best selling consumer electronics device in the world? ›

Most popular electronic devices

According to a recent report published in 2024, mobile phones top the list of the most popular electronics, worldwide. The data shows that pretty much all (97.8%) consumers own mobile phones. Of the different types of mobile phones, smartphones are the most popular.

What is the most sold electronic product in the world? ›

According to customer surveys, the most popular electronic product worldwide is a mobile phone, with over 96% of consumers owning this product (Oberlo, 2022).

Where are most electronic devices made? ›

There are several reasons why most electronics are manufactured in China and the United States: 1. Cost of labor: China has a large population and a lower cost of labor compared to many other countries.

What percentage of US electronics are made in China? ›

China still accounts for most of the electronics imports from the US in 2022 (35%). However, countries with lower manufacturing labor costs, such as Mexico, accounted for around 18% of all electronics imported by the USA.

Where does US get electronics from? ›

In terms of percent change, U.S. general imports of electronic products increased the most from China, up $25.2 billion (14 percent), followed by imports from Taiwan, which grew by $1.2 billion (7.3 percent).

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