Consumer Electronics in the US (2024)

Download Table of Contents

Consumer electronics in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for consumer electronics?

Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023

Table 2 Sales of Consumer Electronics by Category: Value 2018-2023

Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023

Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023

Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023

Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023

Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028

Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028

Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028

Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

KEY DATA FINDINGS

Post-covid correction continues across all categories of computers and peripherals

Supply chain management by leading brands mitigates sales declines

Online gaming drives technological innovation in computers and peripherals

Desktops slated for further weak growth over the forecast period

Innovations in gaming monitors set to support overall demand for monitors

The positive influence of COVID-inspired work from home culture to diminish

Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023

Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023

Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023

Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023

Table 16 Sales of Computers by Category: Business Volume 2018-2023

Table 17 Sales of Computers by Category: Business Value MSP 2018-2023

Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023

Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023

Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023

Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023

Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023

Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028

Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028

Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028

Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028

Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028

Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028

Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028

Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028

KEY DATA FINDINGS

In-car entertainment declines as factory-fitted car entertainment systems suffice

Smartphones continue to contribute to declines in use of in-car navigation

Individual car usage drops among millennials due to preference for cycling

Car ownership to continue falling, resulting in low demand for in-car entertainment

Number of driving licenses drops among younger adults, sending a clear signal

In-car entertainment evolving into a niche category for enthusiasts

Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023

Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023

Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023

Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023

Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023

Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023

Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028

Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028

Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028

Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028

KEY DATA FINDINGS

Consistently negative sales growth as consumers opt for wireless tech

Home cinema and speaker systems struggles despite rising demand for soundbars

Boom in OLED TVs creates space for higher sales of smart speakers

Rising demand for wireless speakers unlikely to counterbalance falling general demand

Innovation and greater affordability to underpin rising demand for soundbars

Trend towards turntables and vinyl to offset falling demand in audio separates

Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023

Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023

Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023

Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023

Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023

Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023

Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028

Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028

Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028

Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028

KEY DATA FINDINGS

Demand inches towards OLED TVs as manufacturers reduce output of LCD TVs

Moderate growth as high inflation motivates belt tightening among consumers

TCL transforms TV viewing experience with Samba TV’s advanced AI features

New features set to emerge as smart homes gradually become the norm

High penetration of televisions leaves little room for growth via adoption of OLED TVs

Rising influence of gaming to emerge as a positive driver of growth in OLED TVs

Table 53 Sales of Home Video by Category: Volume 2018-2023

Table 54 Sales of Home Video by Category: Value 2018-2023

Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023

Table 56 Sales of Home Video by Category: % Value Growth 2018-2023

Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Table 58 NBO Company Shares of Home Video: % Volume 2019-2023

Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023

Table 60 Distribution of Home Video by Channel: % Volume 2018-2023

Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028

Table 62 Forecast Sales of Home Video by Category: Value 2023-2028

Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028

Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028

Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028

KEY DATA FINDINGS

Improvements in battery life push demand for wireless headbands

TWS earbuds generates strong volume growth as the consumer base expands

Falling demand for wireless earphones as consumer attention is diverted elsewhere

Innovation to drive demand as UWB headphones promise wireless hi-resolution sound

The arrival of new brands unlikely to challenge Apple’s leading position

Durability and affordability to come to the fore as consumer prioritise value for money

Table 66 Sales of Headphones by Category: Volume 2018-2023

Table 67 Sales of Headphones by Category: Value 2018-2023

Table 68 Sales of Headphones by Category: % Volume Growth 2018-2023

Table 69 Sales of Headphones by Category: % Value Growth 2018-2023

Table 70 NBO Company Shares of Headphones: % Volume 2019-2023

Table 71 LBN Brand Shares of Headphones: % Volume 2020-2023

Table 72 Distribution of Headphones by Channel: % Volume 2018-2023

Table 73 Forecast Sales of Headphones by Category: Volume 2023-2028

Table 74 Forecast Sales of Headphones by Category: Value 2023-2028

Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028

Table 76 Forecast Sales of Headphones by Category: % Value Growth 2023-2028

KEY DATA FINDINGS

Sales declines in Imaging devices in 2023 a sign of things to come

Smartphones remain the biggest disruptor for sales of imaging devices

Digital camcorders in terminal decline as the category moves closer to obsolescence

The return of film, driven by nostalgia, set to undermine demand for imaging devices

Second-hand market grows as consumers worry about sustainability and budgets

E-commerce to continue accounting for the majority of category sales

Table 77 Sales of Imaging Devices by Category: Volume 2018-2023

Table 78 Sales of Imaging Devices by Category: Value 2018-2023

Table 79 Sales of Imaging Devices by Category: % Volume Growth 2018-2023

Table 80 Sales of Imaging Devices by Category: % Value Growth 2018-2023

Table 81 NBO Company Shares of Imaging Devices: % Volume 2019-2023

Table 82 LBN Brand Shares of Imaging Devices: % Volume 2020-2023

Table 83 Distribution of Imaging Devices by Channel: % Volume 2018-2023

Table 84 Forecast Sales of Imaging Devices by Category: Volume 2023-2028

Table 85 Forecast Sales of Imaging Devices by Category: Value 2023-2028

Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028

Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028

KEY DATA FINDINGS

Volume declines continue, albeit at a slower pace than in 2022

Improvements in Android phones spur the category’s overall performance

Manufacturing costs continue to increase as rising prices put pressure on demand

Gaming to become more influential via mobile AR and more powerful processors

Modest volume growth and pessimism among key players set to define mobile phones

Smartphone usage set to remain very high despite impending slowdown in sales growth

Table 88 Sales of Mobile Phones by Category: Volume 2018-2023

Table 89 Sales of Mobile Phones by Category: Value 2018-2023

Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023

Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023

Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023

Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023

Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023

Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023

Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028

Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028

Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028

Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028

Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

KEY DATA FINDINGS

E-readers continues to face challenges due to the adverse economic environment

JBL’s eco-friendly line attracts the attention of consumers interested in sustainability

Smart speakers declines as replacements are delayed due to economic uncertainty

Sustainability set to emerge as a defining trend in wireless speakers

The development of smart homes to propel the future of smart wireless speakers

Key players in smart wireless speakers to continue facing litigation

Table 101 Sales of Portable Players by Category: Volume 2018-2023

Table 102 Sales of Portable Players by Category: Value 2018-2023

Table 103 Sales of Portable Players by Category: % Volume Growth 2018-2023

Table 104 Sales of Portable Players by Category: % Value Growth 2018-2023

Table 105 NBO Company Shares of Portable Players: % Volume 2019-2023

Table 106 LBN Brand Shares of Portable Players: % Volume 2020-2023

Table 107 Distribution of Portable Players by Channel: % Volume 2018-2023

Table 108 Forecast Sales of Portable Players by Category: Volume 2023-2028

Table 109 Forecast Sales of Portable Players by Category: Value 2023-2028

Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028

Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

KEY DATA FINDINGS

Volume growth dips into negative territory following many years of positive growth

Premiumisation in smart wearables contributes to falling volume sales

Wearables a more competitive category following numerous new launches in 2023

Strong performance ahead for wearables due to favourable background trends

A tough road ahead for activity wearables as consumers favour versatility

Aesthetic design to come to the fore as brands turn to collaborations for luxury and style

Table 112 Sales of Wearable Electronics by Category: Volume 2018-2023

Table 113 Sales of Wearable Electronics by Category: Value 2018-2023

Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023

Table 115 Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Table 116 NBO Company Shares of Wearable Electronics: % Volume 2019-2023

Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023

Table 118 Distribution of Wearable Electronics by Channel: % Volume 2018-2023

Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028

Table 120 Forecast Sales of Wearable Electronics by Category: Value 2023-2028

Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028

Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028